Thank you to those who made videos, they help to bring the campaign to life, so please, if you are able to, create new material for #DrinkChenin. The type of video that worked well were the short ones (90 seconds to two minutes) filmed with a natural style, good scenery and quoting one of the hashtags. A good example is this one from Reyneke. Consider answering the question “what makes South African Chenin Blanc spectacular?” If you use any of the artwork, please use it at the end or during the film, not right at the beginning. This means that the video stills don’t all look the same.

Please share the videos on 20^th June on your social media platforms and also send to lauren@wosa.co.za, who will collate them all. If they could reach her by 15 June that would be ideal.

We will be using the #SpectacularSouthAfrica artwork, which you can find on the WoSA website, here. You are most welcome to share these with your partners as well. There is also #DrinkChenin artwork available from the Chenin Blanc Association here or contact ina.smith@iafrica.com

The hashtags we will use across social media are:

#DrinkChenin

#SpectacularSouthAfrica

#DrinkSouthAfrican

#southafricanwine

#tastingtogether

If your posts are aimed at a specific market please tag that market’s social media platforms so that we can share. Please also note that for Facebook you will most likely be seeing the South Africa page, to see the pages of other markets you need to choose the option to ‘switch region’ by clicking on the three dots in the panel below the main banner image.

We look forward to sharing a virtual glass of wine with you on 20^th June as we all #DrinkChenin together.